B. Ray Sams

Cutting-edge storyteller specializing in millennial mindset marketing, motion graphic design, post production and branded entertainment. Extensive experience working with multi-platform businesses where the consumer touchpoints include print design, on-air promotion, broadcast design, experiential and content development for various media streams.

PROFESSIONAL SKILL SET

Creative Consultant

Implementation of creative strategies for network television, interactive devices and set design. Drive the creative aspects of business from conception to final presentation. Generate innovative and breakthrough ideas for clients using research and consumer behavior to develop creative strategy. Development of branding and marketing campaigns resulting in fresh, conscious, best in class output. Imaginative products that redefine the brand to the consumer while generating impressions and social media worth.

Digital Producer

Developer of digital content for mobile, social media and emerging markets. Project management includes asset optimization, production efficiencies and autiomation techniques.

Experience Director

Curator of unique on-brand experiential marketing, social media and branded entertainment. Proven use of analytical proficiency to convert design into dollars, impressions and ratings.

Design Director

Successfully lead and implement network branding for on-air, on-line and interactive platforms. Developer of national, local and interactive network identity brand packaging. Creator of animated packaging and explainer graphics for news networks, community groups and small businesses. Responsible for the technical development of touch screen systems, studio/set design and weather and broadcast graphics. My change management process maximizes communication, increases productivity and develops your in-house creative talent.

Digital Design Instructor

Coursework: Interaction Design, Motion Graphics, Typography, 2D Design, Branding, Narrative Experience and Software Guru.

CAREER HIGHLIGHTS

  • Miller-Coors – HBCU Classic Alliance Promotion – Featuring T.I. & DJ Envy
  • Hot 97 NYC – Funkmaster Flex / Ciroc Studio and Green Room Experience
  • Chicago Park District – Custom Vignette Series / Content Development & Design
  • Black Music Honors – Promotion Packaging and Social Media Strategy
  • Central City Productions – “Stellar Awards”, Broadcast Design
  • Central City Productions – “STELLAR TV”, Broadcast Design & Brand Packaging
  • University of Colorado – Redline Gallery Thesis Showcase, Digital Design Instruction
  • Mile High Spirits – “Punching Mule”, Shopper Promotion and Product Launch
  • 50 CENT / EFFEN – Promotional Campaign / Experience, Broadcast Design
  • Black Enterprise – “Women of Power”, Rebrand & Broadcast Design
  • CADCA – Geographic Health Equity Alliance, Brand Packaging
  • City of Baltimore – “CHARM TV” Brand Packaging
  • McDonalds – Music Moments Vignettes Strategy & Production
  • Kroger – Multicultural Marketing Shopper Strategy and Production
  • Post Honeycomb – “SHINE ON” Social Media Campaign Shopper Strategy & Production
  • Post Honey Bunches Of Oats – Social Media Campaign Production & Design
  • Home Depot – Various Animation & Broadcast Packaging
  • HBO – “The Loving Story” Social Media Campaign Production & Design
  • Guinness – “Live it Up” Experience Strategy, Social Media, Broadcast Design
  • Beaver Creek/Vail Resorts – “Soul Mountain Music Festival” Experience & Promotion
  • First Church Atlanta – Refresh, Brand Packaging
  • VH1 – “Master of the Mix” – Season 3, Creative Director / Writer
  • BET / Centric – “Master of the Mix” – Season 2, Promotion, Strategy & Broadcast Design
  • Smirnoff – “Nightlife Exchange w/Madonna” Experience, Promotion & Set Design
  • Comcast / NBCU – “Wake Up with AL” / NBC NEWS – Set & Technology Design
  • The Weather Channel – “Various” Programming/Production of Enterprise Graphic System
  • Comcast / NBCU – “Hurricane Season” Broadcast Package
  • WXIA NBC 11 – “Atlanta & Company” Broadcast Package